From 25th to 27th April 2018, the fourth Children Baby Maternity Industry Expo (CBME South East Asia) was held in the Sands Expo and Convention Centre of Singapore. As a leading brand of the domestic maternal and infant industry,Daddy’s Choice entered Southeast Asia with competitive products in response to the national call of the “Belt and Road”. Standing out among numerous brands for its extraordinary production concepts and package design, it received extensive concerns.
With the globalization of economy, native brands of China have become more and more influential in China. As a leader in the new domestic maternal and infant industry, it aggressively highlighted its sense of existence with its unique product charm. Crowds of people came to its booth one after another. Customers from different countries such as Malaysia, Thailand, Laos, Myanmar and Cambodia to stop again and again to visit the booth. An agent from Malaysia surprisingly rushed forward, touched and looked at the products at the sight ofDaddy’s Choice. She reported that she had paid attention toDaddy’s Choice for more than a year, and kept the Company in mind since she saw it in the Shanghai exhibition. However,Daddy’s Choice attracted too much attention and crowds of people in the Shanghai exhibition. Nevertheless, she was too hurried to have close contact with the Company. As a result, she felt very regretful. Today, she saw theDaddy’s Choice over again in Southeast Asia, and exclaimed, “oh, surprise! I sawDaddy’s Choice again at the Singapore exhibition. I think, it’s fate.”Besides, she took on some products and all samples exhibited byDaddy’s Choice at the exposition, and recommended them to other agents, in order that more people could understandDaddy’s Choice (a Chinese brand).
At the end of the exhibition, Shweat Singh, a customer from India, came to Beijing with his family and took a field trip to the headquarters ofDaddy’s Choice. After the trip, she reported that she was quite satisfied with the Company’s strengths and fairly confident about their future cooperation. This cooperation negotiation laid a solid foundation forDaddy’s Choice to further develop the markets in Southeast Asia.
Upon China’s proposal of the “Belt and Road” initiative, more and more domestic high-end brands have vigorously emerged and seized chances to develop international markets. As a new maternal and infant brand,Daddy’s Choice has further developed abroad, mightily entering Southeast Asia after its business development in Southeast Asia. Believe that different spark will be inevitably generated when the new domestic brand built with crafts appear on the international stage.